Step 1. Make sure that you're eligible for Instagram shopping.
Can you answer YES to each of these questions?
Is your business located in a supported market?
Does your business sell physical goods?
Does it comply with our commerce policies?
Is your Instagram account a business account?
Is your account connected to a Facebook Page?
All yes? All good.
Step 2. Connect to a catalogue.
Next, connect your Instagram business profile to a Facebook catalogue. You have two options for doing so.
Option A: Use Catalogue Manager.
This is the do-it-yourself method. You can create yourself a new catalogue, or connect to an existing one.
Note: If you want to use product tags and stickers (you probably do), choose an e-commerce catalogue.
Option B: Use a Facebook Partner.
A little help never hurts. If setting up the catalogue feels daunting, our certified partners can lend a hand.
Step 3. Sign up in the app.
Once your account and catalogue are connected, go to the Instagram app to sign up for Shopping. Go to your profile's settings, tap Business and tap Instagram Shopping. Follow the steps to make sure that everything is good to go and to submit your account for review. Usually the process takes a few days, but sometimes it can take longer. You can visit Shopping in Settings at any time to check your review status.
Once you've been approved, you will receive notifications from Instagram and complete setup in Shopping in Settings to start tagging products in your posts and stories.
Step 4. Create your first shopping post or story.
Now that you've set up shop, you can start adding product tags and stickers to your Instagram posts and stories. Start creating a post as usual and tap 'Tag Products' to add a product from your catalogue. You can feature up to five products per image or video post, and up 20 products on multi-image posts. You can also go back and add shopping tags to old posts on your business profile.
Stories can feature one product sticker per story. And you can adjust the colour and text of product stickers.
Step 5. Take a look at your shopping Insights.
Visit the Insights tab in your profile to see how your shopping posts and stories are performing. These insights can tell you more about what your customers might want, so you can offer more relevant products.