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Let's meet Linkedin!
Total Number of Monthly Active Linkedin Users:
303 million 
Linkedin Demographics
More than 70% of Linkedin users are from Outside the US.
90 million LinkedIn users are senior level influencers and 63 million are in decision-making positions.
40 million students and recent college graduates on LinkedIn.
There are 57% of male users and 43% female users on Linkedin.
After US, India, Brazil, Great Britain and Canada have the highest number of Linkedin users.
25% of Millenials (18-24 years old) use Linkedin.
There are 87 million Millennials on LinkedIn with 11 million in decision-making positions.
28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin.
49% of Linkedin users earn more than $75,000 in a year.
51% of US College Graduates use LinkedIn.
190 million workers in the US have Linkedin profiles.
11% of adults aged 18+ can be reached with adverts on Linkedin.
Linkedin Content Marketing
LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
Of 500 million users, just 3 million users share content weekly.
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
91% of marketing executives list LinkedIn as the top place to find quality content.
92% of B2B marketers include LinkedIn in their digital marketing mix.
Only 1 million users have published an article on LinkedIn.
About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
How-to & list posts perform the best on LinkedIn.
Posts split into 5, 7, or 9 headings perform the best.
Articles with titles between 40-49 characters perform the best on LinkedIn.
Articles without video perform better than those with video.
80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
Linkedin Financials
Microsoft paid $26.2 billion to buy LinkedIn.
LinkedIn is projected to hit $6.4 billion in revenues for 2020.
Linkedin generates $371,474 per employee.
LinkedIn’s Q3 2020 revenue has increased by 27%.
Fun Facts
41% of millionaires use LinkedIn.
There are 50,000 skills listed on LinkedIn
Top Soft Skill on LinkedIn is Creativity and top Hard Skill on LinkedIn is Cloud Computing.
LinkedIn now has over 30 million companies on LinkedIn with 20 million open job listings.
There are 90,000 schools listed on Linkedin.
27% of US Adults say they use LinkedIn.
There are 100 million job applications on LinkedIn every month.
An average user spends 17 minutes monthly on Linkedin.
Motivated was the most overused word on Linkedin in 2014.
59% of Linkedin members have never worked at a company with more than 200 employees.
There are 5.5 million accountants on LinkedIn.
There are 3 million MBA graduates on LinkedIn.
There are 6 million IT decision makers on LinkedIn.
UK & India are the fastest growing markets on LinkedIn Messaging.
There have been 11 billion endorsements on LinkedIn.
The average CEO has 930 connections.
The most overused profile word continues to be “Motivated” – which also topped 2014 and 2015.
More than 90% of recruiters use LinkedIn regularly.
LinkedIn SlideShare now has 80 million monthly active users.
There are 17 million opinion leaders on LinkedIn.
Let's meet Linkedin!
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